ABSTRACT
During COVID 19 pandemic second wave situation, the consumers are totally disturbed and all the retail shops were closed except grocery shops. The Retail Shops were closed in order to safe guard the public from this pandemic. Today's consumers are forced to buy essential electronics through e-marketing. Social media like tweeter, WhatsApp, Facebook and lot of marketing e- platform like e bay, Amazon, Flip cart etc. supports establishments to trade the merchandise in the digital raised area. The customer perception and customer satisfaction towards online buying behavior is very important. The COVID 19 pandemic second wave lockdown period changed the world history into new mode of buying and selling goods. This study was conducted in the Chennai and in Delhi. It is a realistic analysis and reference designated for this investigation remained 400 created on appropriate sampling procedures. The collected primary data were analyzed and computed with IBM SPSS v25. The parameters present in this research were validated by means of Chi square and cross tabulation study. © 2022 IEEE.
ABSTRACT
The Covid-19 pandemic is a global health crisis that has brought an impact on everyone. A negative impact has made local farmers struggle to find their means of income other than selling their crops to their customers. The customers have had difficulties searching for good quality fresh produce other than from the supermarket. The purpose of this paper is twofold: firstly, to assess the manual and existing system on how consumers acquire their fresh produce during the Covid-19 pandemic, to design and implement a delivery system for local farmers to vend their fresh produce through a mobile application;and secondly, to test and evaluate the usability and functionality of the online farmers' market application. The existing mobile applications have changed everyone's approach in acquiring the daily essentials that the pandemic has brought. Therefore, the idea of developing an online marketplace for local farmers resulted in the proposed application, which will be explained in this paper. Rapid Application Development (RAD) was used as the methodology for the development of the eMarket application. A survey was conducted via Google form for twenty local farmers and another twenty potential customers during the pre-development stage. It was to collect data on the users' opinions regarding the proposed application. We then conducted the usability testing through Google form to collect the users' feedback on the eMarket application. Ten local farmers from Matang's market have participated in the testing phase. Additionally, ten students from a local university participated as potential customers in the usability testing. As a result of these testings, we have developed a usable farmer's market application that has been well-received by local farmers and customers. © 2021 IEEE.